“We are delighted to be starting the new season with such strong brands again,” says ABT Head of Sports Marketing Harry Unflath, who is responsible for the partners and sponsors in all ABT motorsport disciplines. In addition to Formula E, this also includes involvement in the DTM and the 24-hour race at the Nürburgring in 2024. “All three companies not only advertise with our team and our drivers, but also live and breathe Formula E. This includes campaigns outside the paddock and support at the racetrack. It’s a great feeling for the whole team.”
CUPRA has already used its first season on the Formula E stage and alongside ABT for some remarkable activities. The highlight was the presentation of the new road car model Tavascan during the home race in Berlin, to which more than 350 international media and several thousand guests were invited. Perfect timing, when the two ABT drivers started side by side from the front row of the grid on Sunday.
Sascha Ricanek, Managing Director of ZF Race Engineering GmbH, is looking forward to the season opener: “With the return to China and the first race in Japan, a very exciting racing calendar awaits us again in the new season. We are delighted that ZF can continue to support the ABT CUPRA Team as a partner and are confident that we will be able to fight for championship points more often in our second season together than last season. With Lucas and Nico, ABT CUPRA definitely has a strong driver pairing and we are looking forward to the first race.” As a partner of Mahindra Racing, ZF is responsible for the development of the powertrain, which ABT as a customer team is also using this season. The globally active technology group with its headquarters in Friedrichshafen has been working closely with the racing team as ABT’s technical partner since the Formula E comeback.
SÜDPACK is a leading manufacturer of high-performance films for the packaging of food, medical and non-food products as well as for technical applications and has been a partner of the ABT DTM team for three years. “Our still very young partnership with ABT is characterized by great trust and a lot of fun working together. We are now also very well networked with the other ABT sponsors and maintain an open exchange. We are therefore looking forward to the new 2024 season, in which we will also be involved in Formula E in addition to the DTM – we are very excited and are keeping our fingers crossed for the ABT team,” say Managing Director Erik Bouts and shareholder Johannes Remmele.