ABT Sportsline usually prefers the terms “customising“ or “individualisation”, but in these two cases the Bavarians are really proud of the term “tuner”, for this was the category in which the globally renowned company ranked first in no fewer than 2 readers’ polls of two leading German car magazines. “Of course we like to win tests with individual cars, but what we like even more is when we convince readers as a brand as such,” says CEO Hans-Jürgen Abt: “Especially if this is no one-off, as has been attested to over the past few years. Thanks again to all the ‘Auto Zeitung’ and ‘auto motor und sport’ readers for their trust in us!”
In the “TOP BRANDS“ category in the “Auto Zeitung“ poll, a vote having been held once a year since 2007, this is ABT Sportsline’s eighth consecutive win. With 34.1 %, the leading tuner of Volkswagens and Audis has quite an edge on Brabus (26.2 %) and AC Schnitzer (14.1 %). About 10,000 readers had participated in this poll, whose whole story can be read in the 6/2015 issue.
And what “after eight“? Well, not title number nine yet, but another won poll, the “BEST BRAND“ by “auto motor und sport“. In the tenth edition of this notarially monitored survey, ABT Sportsline won the pole position in the “tuner“ category with 43 %. A total of 112,471 readers and internet users of “auto motor und sport“ had taken part and you can read the whole story in the 07/2015 issue.