The Formula E commitment is the first motorsport sponsorship for LGT. “Formula E is an extremely interesting project. The new racing series stands for progressive thinking and for innovative technologies in the field of sustainability”, says HSH Prince Max of Liechtenstein, CEO LGT. “These are factors we highly identify with and which play a key role in our corporate culture.” LGT, like ABT, is a family-owned business with a very long tradition. LGT has been owned by the Princely House of Liechtenstein for over 80 years. “Our two companies are a very good match. As a family-owned business, both attach great value to tradition, stability and a long-term focus – but both are imbued with an innovative and entrepreneurial spirit as well”, says HSH Prince Max of Liechtenstein.